Tuesday, 9 April 2013

J Crew x Liberty

Quick!!! J Crew is coming!!! The arrival of the J Crew flagship store in London, as well as the fact they now ship here has been muchly anticipated by fashion girls in the know... To celebrate it arriving in the UK the brand has collaborated with Liberty, the quintessentially British department store, and used some of it's archive florals and paisleys to create a capsule collection that is so J Crew it hurts. 

WHY ALL THE EXCITEMENT??? Some of you may be thinking, well you only have to take a look at the Creative Director Jenna Lyons, or have a little browse on the site to understand, the brand has become the go-to for fashion conscious and chic women across the pond, especially in New York where their first store opened back in '88. 
To put it simply, J Crew does quality, well made casual wear the won't break the bank, in a day and age where women aren't shy of splashing out on designer pieces, shoes and handbags not all of us can afford to wear couture everyday. This is where J Crew steps in... It is cool, chic but not too 'fashion' which I think will suit a lot of UK consumers. It makes getting dressed easy and something you don't have to think to hard about...

So like I said, to celebrate their store and the site shipping to the UK now they have collaborated with Liberty, a brand that EVERYONE wants to work with and it is a cute way of appealing to us Brit girls that might not be in the know about J Crew... I have picked a few of my little faves from what has been done so far... I want the pyjamas, but I would wear them out for an evening with some killer heels and a slouchy leather jacket... a little oversized and with the bottoms rolled up at the hem...

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